Consumer Electronics Pricing

PriceBeam helps manufacturers of consumer electronics identify their customers’ willingness to pay and identify features which their customers find valuable. The consumer electronics industry has traditionally priced their products much too low, and based product development on gutfeel rather than what their customers value.

Our solution makes it easy and affordable for consumer electronics manufacturers to base their pricing on data rather than costs, competitors or guesses. Not only does this make the firm more profitable, but it also offers invaluable consumer insight which can help optimize product development, too.

Typically, consumer electronics manufacturers come to PriceBeam to:

  • Identify customer segments with high willingness to pay
  • Evaluate ideas for new features (and avoid investing in expensive features customers won’t pay for)
  • Measure willingness to pay for new products
  • Optimize life cycle pricing

Our Approach

PriceBeam offers a state-of-the-art pricing research solution that will both collect and analyze customer data to measure your customer’s willingness to pay. After, you will receive an interactive willingness to pay curve so you can identify a price point that will help you meet your objective: whether that is to maximize sales, revenue or profits.